“When we first started the AG Club, we really tried to get that going crazy. “ another thing that we really like to go crazy with, because that’s literally the lens that people have to see where we’re at,” Baby Boy says. They’ve also crafted a dense, visual lore with their music videos their action-packed 2021 visual for “ COLUMBIA” shows the gaggle of teens stumbling upon a crash-landed alien that they quickly befriend and, later, have to rescue from Men in Black agents. They’ve released four full albums, scored multiple hits, and opened for Pusha T on tour. “That was the birth of AG Club, essentially.”įast-forward six years and AG Club has made prolific progress. “We made three or four songs that day, and we just knew from the jump, ‘OK, we got to make this a thing, we have to do this for real,’” Baby Boy says. Then, in 2017, a mutual friend suggested they all have a studio session. The two friends grew up in different cities in the Bay Area and first met at church after seeing one another on social media. ![]() But AG Club is a bit different: When it comes to the music, it’s just Baby Boy, real name Johan, and Jody Fontaine, aged 22 and 25, respectively, who are at the helm. This Scooby-Doo-like setup has yielded them tons of comparisons to the sprawling, eclectic collectives of Brockhampton and Odd Future. “Everybody’s in the club that’s what we like to say,” says Baby Boy. But membership is loose and largely dependent on helping in any capacity with the brand, and if they happen to swing by their shared LA house, where they watch movies like Portrait of a Lady On Fire, eat, sleep, and create. Come April, that dart-throwing will land them on one of the biggest stages in the country: at Coachella, as they make their festival debut.ĪG Club is a collective - of videographers, clothing designers, graphic designers, and more - with as many as 14 people cited as official members at one point or another. “We’re trying to stretch ourselves as thinly as possible just to see, throwing darts at the board and seeing where we want to land with our sound,” says Baby Boy about the group’s chameleonic sonic universe. Open the AG Club door, and you’ll find an accurate approximation of what you would get sticking a bunch of creative wunderkinds in a classroom together after school. There’s liberal use of voice memos, spoken interludes, and out-of-the-box cinematic sound mixing - like one wacky track that acts out what it might sound like if Zane Lowe were abducted by aliens. They rap over iridescent trap beats, but they also sing over lazy guitar, woozy lo-fi rhythms, and hazy undefined melodies. Over the last several years, the LA-based music collective has courted millions of listeners through several viral hits, including 2020’s YouTube breakout “Memphis,” a twinkly schoolyard chant - and its NLE Choppa and A$AP Ferg-featuring follow-up, “Memphis 2.” AG Club has supplemented that with a grab bag of sounds that warps what a layman would consider to be hip-hop into bright new shapes. I don’t know, it’s weird.”įor a group that routinely calls themselves “genreless” in interviews, the members of AG Club - or Avant Garde Club - may actually live up to that Gen Z-favored label. He admits it’s not your conventional exercise soundtrack, “but she talks about some things that really let me do my last two reps. “Everything Adele makes is f*cking amazing,” he continues, gushing about the British megastar. ![]() He totaled his car not long ago - he assures me he’s “all good” - and is now hunting for a replacement. “I’ve been listening to sad-ass music because I’m going through it right now I don't know why,” he explains, speaking from a used car dealership in Los Angeles. When I hop on a call with AG Club’s Baby Boy one recent afternoon, he casually mentions he’s been working out at the gym to Adele.
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