You’re looking for long-tail (about 4 words) low competition terms with high traffic. The next step is to use Google’s free Keyword Planner tool to help you generate high traffic terms your prospects are searching for on a monthly basis. Step 2 – Use Google AdWords Keyword Planner: Will ranking organically for this keyword help you convert interested consumers at a later date (is it a term that’s relevant for your business objectives?).Will consumers and prospects find what they want and need on your blog post when they search for these terms?.Does your keyword help you achieve your content objectives and align with your mission?.If you can answer yes to every question? Then you know your keyword is good to go and it’s time to start generating long-tail ideas. To do so, simply read your list and ask yourself the questions outlined below. Once you’ve chosen your desired keywords based on your target persona information, you’ll need to ensure they definitely match your consumer search intent. Target personas are a fictional representation of your ideal target buyer based on real insights, research and data-led assumptions about their biggest problems and deepest desires. You can brainstorm and select a few keywords you would like to rank organically for by consulting your target personas. To master consumer search intent and select the perfect keywords for your target audience, you need to first be clear what your content is trying to achieve and who it needs to reach and appeal to. Step 1 – Consult Your Personas & Brainstorm Relevant Long-Tail Keywords: The key is to match your long-tail keywords to consumer search intent – essentially your content needs to be readable for humans, but optimized for search engines. However, if you specialize in,automatic cars, then using keywords such as “classic and modern car supplier specializing in automatic cars is likely to appeal to customers looking for that product. The benefit of the specificity is that they help you to rank highly in search results for popular topics and tend to engage qualified traffic that’s more likely to convert to leads.įor example, if you work for or run a company that sells cars, it’s likely that your pages are not going to appear near the top of an organic search for “car” as there’s too much competition (particularly if you’re a small company or startup). ![]() The value of using long-tail is that they are more specific and less competitive than generic terms. What are long-tail keywords?Ī long-tail keyword contains a minimum of three words and is effective at targeting niche audiences with specific terms. In this article, we dive into long-tail keywords to ensure your blog posts and web-pages rank higher organically in search results through the strategic use of long-tail keyword research. ![]() Well, here’s why you should re-examine your content strategy: studies have shown that long-tail keyword research can significantly increase the organic reach of your content.ĭigital marketing influencer and co-founder of KISSmetrics and Crazy Egg, Neil Patel increased his organic reach by 206% and generated over 200,000 monthly visitors when he began targeting long-tail keywords. But how many of us digital marketers make search a top priority when it comes to creating an effective content strategy? Search Engine Optimisation brings in 49% of business blog traffic, while social media accounts for less than 7% of traffic.
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